Privacy Policy

Bright Path Trading operates the online store at adkjue.wicaqk.com, where we sell general merchandise to customers across the United States, Canada, and parts of Europe. We started this store because we wanted to build something simple: a place where people could find useful everyday goods without wading through confusing listings or pushy sales tactics. That same idea shapes how we handle your personal information. This policy explains what we collect, why we collect it, how long we keep it, and what you can do about it. It applies to anyone who visits our site, creates an account, or places an order with us.

We know privacy policies aren’t anyone’s favorite reading. So we’ve written this in plain language and organized it into sections. If something is unclear, email us at [email protected] and a real person will answer.

Information We Collect

When you shop with us, we collect the details needed to complete your order and support you afterward. This includes:

Your name and the name of anyone receiving a shipment
Email address
Shipping and billing addresses
Payment information, such as card details or other payment method data, processed through our payment providers
Order history, including items purchased, amounts, and dates
Phone number, only if you provide it for delivery updates or customer service

We also collect some information automatically when you browse. This includes your IP address, browser type, device type, pages viewed, and the times of your visits. We use cookies and similar technologies to make this work, which we describe further below.

We don’t ask for sensitive information like health data, government ID numbers, or biometric data, and we ask that you don’t send us anything like that through our contact forms.

How We Use Your Information

We use your information for specific, limited purposes:

Order processing. To confirm your order, take payment, pack and ship your items, and send order and delivery updates.
Customer service. To answer questions, handle returns and exchanges, and resolve problems with orders.
Account management. To maintain your account, keep your order history available, and make future checkouts easier.
Marketing. To send you emails about new arrivals, restocks, or store news, but only if you’ve opted in. Every marketing email includes an unsubscribe link, and opting out won’t affect your order communications.
Site improvement and security. To understand how people use our site, fix problems, prevent fraud, and keep the store running smoothly.
Legal compliance. To meet tax, accounting, and other legal obligations that apply to online retailers.

We don’t sell your personal information. We don’t rent it out either. When we share data with other companies, it’s to fulfill the purposes above, and those companies are only allowed to use it for the work they do for us.

Cookies and Tracking

Cookies are small files that your browser stores when you visit a site. We use them for a few reasons. Some are essential — without them, your cart wouldn’t remember what’s in it, and checkout wouldn’t work. Others help us remember your preferences, like your language or region. We also use analytics cookies to see which pages people visit and where they run into trouble, so we can improve the store.

You can control cookies through your browser settings. Most browsers let you block or delete cookies, and you can set them to warn you before a cookie is stored. If you turn off essential cookies, parts of the site, including checkout, may not work properly. For visitors in the EU and UK, we ask for your consent before setting non-essential cookies, and you can change or withdraw that consent at any time through the cookie banner or by contacting us.

When We Share Information

We share personal information only with service providers who help us run the store:

Payment processors. They handle card and other payment transactions securely. We don’t store full card numbers on our servers.
Shipping carriers. They need your name and address to deliver your order and provide tracking updates.
Email and marketing platforms. If you’ve opted in to marketing, these providers send emails on our behalf.
Analytics and hosting providers. They help us understand site traffic and keep the store online.
Legal authorities. If required by law, subpoena, or court order, we may disclose information as required.

If Bright Path Trading is ever sold or merged with another company, customer information may transfer as part of that transaction. If that happens, we’ll post a notice on this page before your data moves to a new owner.

How Long We Keep Your Data

We keep order records, including your name, contact details, and purchase history, for as long as needed to provide service and meet tax and accounting requirements. In practice, that usually means seven years after your last order, which is a common retention period for retail businesses in the United States. Marketing contact information is kept until you unsubscribe or ask us to delete it. Site analytics data is kept in a form that doesn’t directly identify you and is retained for a shorter period. When information is no longer needed, we delete it or make it anonymous.

Your Rights Under GDPR

If you live in the European Union or the UK, you have specific rights over your personal data:

Access. You can request a copy of the personal data we hold about you.
Correction. You can ask us to fix inaccurate or incomplete information.
Deletion. You can ask us to delete your data, subject to legal retention requirements.
Restriction. You can ask us to limit how we use your data in certain situations.
Portability. You can request your data in a structured, commonly used format.
Objection. You can object to processing based on legitimate interests, including marketing.
Withdraw consent. Where we rely on consent, you can withdraw it at any time.

To exercise any of these rights, email [email protected]. We’ll respond within 30 days. If you believe we’ve handled your data improperly, you have the right to file a complaint with your local data protection authority.

Your Rights Under CCPA

California residents have rights under the California Consumer Privacy Act. You have the right to know what personal information we collect, how we use it, and with whom we share it. You have the right to request deletion of your personal information, with certain exceptions for records we must keep by law. You also have the right to opt out of the sale of personal information — we don’t sell personal information, so there’s nothing to opt out of, but you can contact us if you have questions. We won’t discriminate against you for exercising any of these rights. To make a request, email [email protected]. We may ask you to verify your identity before we act on a request.

Data Security

We use industry-standard safeguards to protect your information. These include encrypted connections (HTTPS) across the site, secure payment processing through established providers, access controls that limit which staff can view customer data, and regular reviews of our systems. No method of transmission or storage is completely secure, so we can’t promise absolute protection. If a data breach ever affects your information, we’ll notify you and the relevant authorities as required by applicable law.

Children’s Privacy

Our store is intended for adults. We don’t knowingly collect personal information from children under 16. If you believe a child has provided us with personal data, contact us and we’ll delete it.

Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we’ll post a notice on the site and update the effective date below. We encourage you to check back occasionally.

Contact Us

For privacy questions, data requests, or concerns, contact our data protection team:

Bright Path Trading
Data Protection Officer
Seattle, WA 98101
United States
Email: [email protected]

We read every message and aim to respond within two business days, and no later than the deadlines required by GDPR or CCPA.

Effective date: January 1, 2025